Smallholder farmers often face challenges in accessing markets for their produce. They lack information about market dynamics, prices, and quality requirements, resulting in exploitative intermediaries and price volatility.

Developing and strengthening market information systems can provide smallholder farmers with real-time information on market prices, demand trends, and consumer preferences.

Facilitating market linkages between smallholder farmers, agribusinesses, and processors can create mutually beneficial relationships. Establishing partnerships, contract farming arrangements, and farmers' cooperatives can enable smallholders to access stable markets, reduce transaction costs, and enhance their bargaining power.